Admissions
Grabbing the attention of Gen Z students can be challenging. When creating orientation guides, it is important to make sure we are presenting information that’s useful and digestible. In 2021, we decided to change some of the main TWU admissions pieces to a vertical format. Why? Because Gen Z consumes information vertically all day through social media.
2021 Orientation Items - Collegiate Advertising Silver Award
Inside the 2021 Orientation Guide
2022 Orientation Items - Collegiate Advertising Gold Award
Inside the 2022 Orientation Guide
2023 Orientation Items
Inside the 2023 Orientation Guide
The Bulldog Connection Postcard Series - Part of the Collegiate Advertising Awards Silver Award for the "What Will You Choose" advertising campaign
Postcards - Part of the Collegiate Advertising Awards Silver Award for the "What Will You Choose" advertising campaign
Deposit Scratch-Off Postcard - Part of the Collegiate Advertising Awards Silver Award for the "What Will You Choose" advertising campaign
Adult and grad program brochures re-design
Residence Life Brochure - Part of the Collegiate Advertising Awards Silver Award for the "What Will You Choose" advertising campaign
Admit Kit for accepted students - Part of the Collegiate Advertising Awards Silver Award for the "What Will You Choose" advertising campaign
View books for various programs and campus visits. Showcasing the brand seamlessness through all pieces - Part of the Collegiate Advertising Awards Silver Award for the "What Will You Choose" advertising campaign
Commencement Programs
Travel Piece - Part of the Collegiate Advertising Awards Silver Award for the "What Will You Choose" advertising campaign
Travel Piece Inside - Part of the Collegiate Advertising Awards Silver Award for the "What Will You Choose" advertising campaign
Viewbook Inside - Part of the Collegiate Advertising Awards Silver Award for the "What Will You Choose" advertising campaign